Why choose billboards?
Why Outdoor Advertising?
Parkway Advertising offers 13 bulletin faces of varying sizes throughout the Charlotte area.
We offer excellent billboard coverage on the busiest roads.
Many mass mediums such as television, radio, and newspapers have experienced massive fragmentation of their audience since the introduction of the internet.
People are overexposed to advertising at every turn and as such have learned to tune out, turn off, and throw away excess advertising that comes their way.
Outdoor advertising has become the “last mass medium” as it is still able to consistently capture the attention of its intended audience. Outdoor advertising offers the ability to localize your advertising efforts to the areas your customers are based on without wasted coverage.
Why choose billboards?
Why Billboards Work
Our team is capable of creating ads for you that are trending and attention-catching. The designs are modern and elegant to suit your needs and brand.
- Reach - 90% of U.S. residents age 16 or older noticed some form of out-of-home advertising in the past month, 80% notice ads in the past week.
- Engagement - 83% of billboard viewers make a point to look at the advertising message at least some of the time; 4 in 10 look at the billboard ad each time or almost each time they noticed one.
- Audience - Out of Home ad viewers are more likely to be both younger and have higher incomes than the general population.
ADDITIONAL BENEFITS
159 Miles
Roadside billboards are the most noticed ads, and that stands to reason since travelers average 25+ hours on the road each week and cover over 159 miles. The heaviest travelers, Mega-Milers average 465 miles per week.
81%
People encounter outdoor advertisements in a wide range of places. 81% of travelers have noticed a roadside billboard, digital billboard or poster, and 78% noticed transit advertising in the past month.
66%
66% of smartphone users took some type of action after seeing an outdoor advertisement in the past year, and over 4 in 10 used online search to look up information.